You're not gonna believe this, but I'm a working copywriter and I was struggling with my own brand. Liv's Perception Audit helped me answer my specific questions, tightened up vague areas of my brand, and figure out where to focus my energy next for best impact!• • Martha Barnard-Rae • •
It's not enough to be good at what you do. You also have to know how to sell it. You have to be able to find your audience, hook them in, and show them why they want what you have. And there are a thousand and one mistakes you can be making that have customers and clients slipping through your fingers.
You know you need to fix things ASAP, but there are only so many hours in a day and the thought of wasting time working on the wrong things makes you die a little bit inside.
Me too.
Thank you so much for your insights! I've already started working on some of them. Others I had already on my mind and was about to implement, and it was nice you referred to them as well. Thank you very much once again 🙏• • Chrysanthi Stamou, Marketing Strategist • •
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Turn confusion into connectionI developed the process for my own business, drawing on my knowledge of brand strategy, consumer psychology, UX best practices and conversion copywriting principles.
Once I started using it with clients and saw how much of an impact it made, I knew it was too valuable to keep to myself.
When you work through this audit you will uncover the inconsistencies that are costing your clients and get clear on what you need to fix first for maximum impact.
Step into my office.
Hi, I'm Liv. AKA The Identity Dept*.
For the past 5 years, I've been trying to make capitalism a bit less sucky by building brands that foster connection.
I help businesses be more connected to their audiences, by building, improving, and growing human brands.
And more importantly, I help business owners be more connected to themselves, by building brands that align with their true selves and businesses that allow them to pursue the things in life that really matter to them.
* And yes, I have a degree in Psychology. I don't just call myself that for funsies.
Check out my website.
Shoot me an email.
- You hate sending people to your website because it doesn't feel like you anymore
- Your marketing has stayed consistent but conversion rates and customer engagement are dropping
- You're thinking about a rebrand but not sure if it's worth the time or money right now
- You already know you need to update your branding but you're not sure how to start
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I charge my private clients a loooooot of money to run these audits.
Want to pay me that much? Shoot me an email, I'd be happy to.
But I'm all about accessibility, and the best part about this course is it teaches you skills that can grow with you. Buy it once, come back to it every 6-12 months to run a quick health check on your brand and keep it growing in the right direction.
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- Downloadable worksheet
- Quick educational videos on each part. Each video is less than 5 minutes becuase time is money
- Series of questions to guide your thinking and ensure your success
- Works across any industry
- Digital and physical businesses
01 How long will it take?
It depends on how complex your business is and how many touchpoints and platforms you want to include. I recommend setting aside around half an hour every morning for a week and tackling 1 section a day.
It depends on how complex your business is and how many touchpoints and platforms you want to include. I recommend setting aside around half an hour every morning for a week and tackling 1 section a day.
02 Will this audit fix my brand?
Unfortunately no. This audit won't fix your brand, but it WILL show you the gaps that need to be fixed. Which in my excellent opinion, is just as difficult as doing the actual fixing work.
Unfortunately no. This audit won't fix your brand, but it WILL show you the gaps that need to be fixed. Which in my excellent opinion, is just as difficult as doing the actual fixing work.
03 If this doesn't fix my brand, why should I buy this?
If your brand needs fixing and you already know exaclty what needs doing, power to you! You probably don't need this. If you want the reassurance that the time and effort you're putting into your brand is actually worth it, then this is the course for you.
If your brand needs fixing and you already know exaclty what needs doing, power to you! You probably don't need this. If you want the reassurance that the time and effort you're putting into your brand is actually worth it, then this is the course for you.
04 Can you just do the audit for me?
Yup. I charge AUD$495+GST to conduct these for clients. Shoot me an email at [email protected].
Yup. I charge AUD$495+GST to conduct these for clients. Shoot me an email at [email protected].